Just Badge Worldwide (JBW)
The Human Capital Operating System
What We Do
We're building the operating system for human capital — connecting how work gets done to how careers advance and how organizations make talent decisions.
JBW transforms human capability into verified, portable data that powers the future of work across organizations, platforms, and professionals.
The Problem We Solve
For Organizations:
Finding and validating talent is expensive, slow, and unreliable. Self-reported skills don't reflect reality, and traditional credentials lag years behind market needs.
For HR/HRIS Platforms:
People analytics systems rely on static data that can't predict performance, collaboration quality, or real-world capability.
For Professionals:
Career advancement requires proof of skills, but resumes and certifications don't capture what you actually do — or how well you do it.
Our Solution: Human Capital_OS
JBW is a unified infrastructure that verifies, maps, and mobilizes talent through three integrated layers:
1. ELITE Platform — The Core Network
A professional social network where real work creates verified credentials.
What It Does:
- Captures behavioral data from actual tool usage (Salesforce, HubSpot, GitHub, Claude, Cursor, etc.)
- Transforms work into portable, verified skill profiles
- Connects verified professionals with opportunities, learning, and earning
Who It Serves:
- Professionals building verified career profiles
- Organizations seeking proven talent
- Platforms needing verification infrastructure
Revenue Model:
- Free tier for basic networking
- Premium subscriptions ($29/month or $290/year) for full verification access
- Enterprise white-label licensing ($50K-$400K/year)
- API and developer access (Starter $99/mo, Professional $299/mo, Business $799/mo, Enterprise $100K+/yr)
2. ENGINE — Real-Time Skills Verification
The intelligence layer that tracks, validates, and scores professional capability.
How It Works:
- Browser extension + mobile app + web dashboard + desktop app
- Integrates with all tools/software with specialized API's
- AI analyzes complexity, depth, and proficiency patterns
- Awards points across three pillars: Creator, Implementation, Community
- Updates profiles automatically with verified skill scores
What Makes It Unique:
- Behavioral verification, not self-reported claims
- Multi-dimensional signals (what you do + how you do it)
- Real-time data capture from actual work contexts
- Portable credentials that follow professionals across platforms
Market Advantage:
- Unlike LinkedIn (self-reported) or certifications (static), ENGINE proves capability through continuous behavioral data
- Becomes the trust layer for the entire talent ecosystem
3. Brighten — Thought Leadership & Market Intelligence
The community engine that drives demand, reputation, and ecosystem growth.
What It Does:
- Curates top-tier thought leaders and practitioners
- Produces Authority Briefs (research-driven content)
- Captures market intelligence and opportunity signals
- Feeds talent matching and demand forecasting
How It Works:
- Members contribute expertise through interviews and insights
- Content distributed across channels to drive ELITE adoption
- Community becomes top-of-funnel for verified talent discovery
- Intelligence layer informs where credentialing focus should go next
Revenue Model:
- Premium community subscriptions
- iRocket Services (Digital Agency including Authority Engine): Service packages and retainers
- Affiliate and partnership revenue
Who We Serve
For Organizations
Service: AI-Driven Human Capital Strategies
Value Proposition: Access verified talent, reduce hiring risk, optimize workforce development with real-time skill intelligence.
Use Cases:
- Skills-based hiring with verified profiles
- Workforce planning and capability mapping
- Learning & development ROI tracking
- Internal talent mobility optimization
Pricing:
- Enterprise subscriptions: $50K-$400K/year
- White-label community management: $5K-$25K/month retainers
- Recruitment-as-a-service: Placement fees (15-25%)
For HR/HRIS Platforms
Service: People Analytics Infrastructure
Value Proposition: Integrate verified behavioral data into existing HR systems to power smarter talent decisions.
Use Cases:
- Enhance HRIS with real-time skill verification APIs
- Power people analytics dashboards with behavioral signals
- Enable skills-based workforce planning
- Provide objective data for performance reviews and promotions
Pricing:
- API licensing: Starter $99/mo, Professional $299/mo, Business $799/mo, Enterprise $100K+/yr
- Data intelligence feeds: Custom enterprise pricing
- Integration partnerships: Revenue share models
For Professionals
Service: Career & Skills Mapping
Value Proposition: Turn your work into verified credentials that unlock better jobs, clients, learning, and earning opportunities.
Use Cases:
- Build a verified skill profile that proves capability
- Access peer-to-peer learning through 1:1 sessions
- Earn income by teaching, consulting, or creating communities
- Land better jobs with portable proof of expertise
Pricing:
- Free tier: Basic profile and networking
- Premium: $29/month or $290/year (full ENGINE access + benefits)
- Pay-per-session learning: $25-$75
- Earning potential: Create and monetize groups (15% platform fee), marketplace transactions (15% fee), Launchpad (3% transaction fee)
Our Ecosystem: How It All Connects
ELITE Platform (Core Network) → ENGINE (Verification Intelligence) → Brighten (Community & Growth) → iRocket Services (Business Infrastructure)
Each layer feeds the next:
- Brighten drives demand and captures market signals
- ELITE converts that demand into verified members
- ENGINE tracks and validates their work
- iRocket provides the tools to scale (CRM, marketing, recruitment, content)
The result: A self-reinforcing flywheel where verified work creates reputation, reputation creates opportunity, and opportunity creates value.
Revenue Model
Core Revenue Streams
| Source | Model |
|---|---|
| ELITE Premium Subscriptions | $29/month or $290/year |
| Enterprise Licensing | $50K-$400K/year |
| API & Developer Access | Starter $99/mo, Professional $299/mo, Business $799/mo, Enterprise $100K+/yr |
| Marketplace Fees | 15% on transactions |
| Community Management Services | $5K-$25K/month retainers |
| Brighten Private Group | $99/mo per user + event fees |
| Individual Group Monetization | 15% fee on monetized groups |
| Launchpad | 3% fee on launchpad transactions |
| iRocket Services (Digital Agency incl. Authority Engine) | Service packages and retainers |
Total Addressable Market:
- $50B global professional development market
- $1.2B skills verification market (growing to $6.8B by 2033)
- 35,000 enterprise users + 5M professional addressable users
Competitive Positioning: Why We Win
Human Capital OS = Category Creation
We're not competing with:
- LinkedIn (professional networking)
- Salesforce Trailhead or Google Certs (static credentials)
- Upwork or Fiverr (freelance marketplaces)
We're the infrastructure layer they should plug into.
Our Moats
- Data Network Effect — Every verified member improves matching, prediction, and ecosystem value.
- Protocol Standard — API-first architecture positions us as the trust layer for talent systems.
- Ecosystem Lock-In — Brighten (intelligence) + ELITE (platform) + ENGINE (verification) + iRocket (services) creates switching costs at every layer.
- Behavioral Intelligence — We capture not just what people can do, but how they do it — collaboration, adaptability, communication, problem-solving.
- First-Mover in Real-Time Verification — No competitor tracks behavioral proficiency across multiple platforms in real time.
- Tokenization Incetivization — complex staking and tokenomics to reward members with access and $$
Go-To-Market Strategy
Phase 1: Build the Foundation (Months 1-4)
- Complete ELITE platform core development
- Launch ENGINE verification across 8 priority tools
- Build Brighten community (300 founding thought leaders)
- Activate iRocket/Authority Engine content strategy
Phase 2: Launch & Validate (Months 5-6)
- Public beta launch with waitlist conversion
- Onboard first 5,000 verified members
- Pilot enterprise partnerships (2-3 clients)
- Validate unit economics and retention
Phase 3: Scale & Expand (Months 7-9)
- Reach 20,000 premium subscribers
- $580K/month recurring revenue
- Series A fundraising with proven metrics
- Expand integrations and ecosystem services
The Team
Matthew - CEO & FOUNDER
17+ years building 0-1 ventures. Sold 6 products, helped raise $100M+ for 12 startups, scaled Lucyd to IPO
Mimi - CHIEF TECHNOLOGY OFFICER
20+ years architecting enterprise solutions. Mastered AI/blockchain/automation. Built 150+ apps, deployed 100+ tools
Wadda - CHIEF STRATEGY OFFICER
15+ years innovating business models. Built 1M+ user communities, led B2B/B2C demand generation, fortune 500 strategist
Bill Jensen - CHIEF TRANSFORMATION OFFICER
25+ years studying future of work. IBM Futurist, 8 bestselling books, advised Fortune 500s globally
The Ask
Seed Round: $1.35M
Structure: SAFE at $13M post money cap, 20% discount to Series A
Timeline: 9 months to Series A-ready with proven traction
Use of Funds
| Category | Amount | Purpose |
|---|---|---|
| Platform Development | $300K | Complete ELITE core, ENGINE integrations, API infrastructure |
| Founder Salaries | $216K | Matthew + co-founder at market rate |
| Operations Team | $265.5K | Hire key roles (backend eng, DevOps, marketing, community) |
| Authority Engine | $322K | Content production, demand generation, GTM execution |
| Contingency | $246.5K | Buffer for adjustments and scaling flexibility |
Series A Readiness:
- 20,000+ premium subscribers
- $580/month recurring revenue ($7M ARR - ELITE Core Only)
- 7 months runway remaining for negotiating leverage
- Proven unit economics and retention
- Clear path to profitability
Why Now?
Market Tailwinds:
- 73% of companies prioritize skills-based hiring
- 94% report better results vs. traditional hiring
- 45M digital professionals lack portable, verifiable credentials
- 170M new roles + 92M displaced jobs by 2030
- $425B wasted annually on failed digital transformation due to capability gaps
Technology Enablers:
- AI makes real-time behavioral analysis scalable
- API-first infrastructure allows ecosystem integration
- Remote work demands portable, trusted credentials
- Skills economy replacing degree-based hiring
Competitive Timing:
- No dominant player in real-time skills verification
- LinkedIn hasn't innovated beyond self-reported profiles
- Credential platforms remain static and disconnected
- Window to own the verification standard is open
Vision: The Future of Work
ELITE isn't just a platform — it's a movement to restore trust, create transparency, and reward real skill in a technology-driven world.
By 2030, JBW will be:
- The global standard for skills verification
- The infrastructure layer powering HR tech stacks
- The career operating system for 10M+ professionals
- The trust protocol connecting work, learning, and opportunity
We're building the future where:
- Work automatically creates credentials
- Skills are portable across borders and industries
- Talent decisions are data-driven, not bias-driven
- Careers advance based on proof, not claims
The Bottom Line
JBW is the Human Capital Operating System — the connective tissue between talent, technology, and opportunity.
We're not selling verification. We're not selling a platform. We're selling transformation.
Contact
Just Badge Worldwide
Matthew, CEO & Founder | Email Us
Building the future of human capital, one verified skill at a time.